He Sold Knowledge From a Garage. The SEC's Ponzi Case Against Tai Lopez Is Now One Issue From Done.
A year after the SEC called his retail empire a Ponzi scheme, court filings say Tai Lopez is one unresolved point away from a consent judgment.

The most famous course ad in internet history is now attached to a federal fraud case that is quietly, procedurally, almost over.
The SEC filed its civil complaint against Taino "Tai" Lopez on September 23, 2025, in the Southern District of Florida — three days short of a year ago. The case, Securities and Exchange Commission v. Taino Adrian Lopez, et al., No. 1:25-cv-24356, went to Judge Rodolfo A. Ruiz II.
Since then it has barely moved in public. Ruiz has granted a series of stays so the parties can pursue what filings describe as "active and detailed settlement negotiations," and the case is administratively closed. No trial date has been set.
Then came July.
One issue left
By July 2026, the SEC reported it had reached agreement with co-defendants Alexander Mehr and Maya Rose Burkenroad on "all the core terms," and had "finalized a significant portion of the key elements" of a consent judgment with Lopez — with one issue outstanding.
The agency's own status report, as reported by InsuranceNewsNet, put it plainly: "The Parties believe they will be able to resolve this last remaining issue."
It is not over. Any settlement still requires approval by the SEC commissioners in Washington and entry by the court. And the FBI is running a separate criminal investigation. No criminal charges have been filed. The SEC's allegations remain allegations.
But the shape of the ending is visible, and it looks like a signature on a document rather than a courtroom.
What the SEC says happened
The numbers in the complaint are the part most people never read.
Between April 2020 and November 2022, Retail Ecommerce Ventures raised more than $230 million from at least 660 investors nationwide, according to the complaint. Roughly $112 million of that came through what the SEC calls fraudulent offerings in eight REV portfolio companies.
REV, the Miami Beach holding company Lopez founded with Alexander Mehr, acquired at least eight consumer-facing retailers — RadioShack, Modell's Sporting Goods, Pier 1 Imports, Dressbarn, Stein Mart and Linens 'N Things among them. The pitch was resurrection: buy dead mall brands cheap, reopen them online.
Investors were allegedly offered unsecured notes with annualized returns of up to 25% and equity stakes paying monthly dividends over 2%.
"Contrary to these representations, while some of the REV Retailer Brands generated revenue, none generated any profits," the suit states.
Internal records cited in the complaint show Dressbarn losing $13.7 million in 2020 and $10.7 million in 2021, and Stein Mart losing $1.7 million and $5.7 million in the same years. By mid-2022, the SEC says, REV and its brands were collectively losing between $3.8 million and $12 million a month.
The defendants nevertheless told investors the brands were "on fire" and that "cash flow is strong," according to the complaint.
The SEC alleges $5.9 million in Ponzi-like payments to early investors using money from new ones, and $16.1 million diverted for personal use. It is seeking civil penalties, the return of illicit gains, and bars preventing Lopez, Mehr and Burkenroad from serving as officers or directors of public companies.
One detail from the filing should make every creator who has ever written an "About" page uncomfortable. REV's website said Burkenroad had over a decade of experience managing multi-million-dollar companies. In reality, per the complaint, her background included work as a preschool substitute teacher, a radio promoter and an assistant to Lopez at a previous venture. The complaint alleges she had "no identifiable experience managing any company." She is Lopez's cousin.
RadioShack's current owners are not named in the lawsuit.
The garage is the whole story
Here's why this belongs on a desk that covers course businesses rather than a retail desk.
In February 2015, a YouTube pre-roll ad began running in which Lopez stood in front of a Lamborghini and promoted his "67 Steps" self-improvement course. The program was sold as "67 Steps to Wealth, Health, Love, and Happiness." He gestured at the car, then pivoted to his bookshelves and said he valued knowledge more than material things.
The structure was deliberate: the car bought attention during YouTube's unskippable five-second window, the books supplied depth, then came a Warren Buffett line about learning and earning and a rags-to-riches story about sleeping on a couch with $47 in the bank.
Estimates put his total YouTube ad spend at over $60 million. It became one of the most parodied ads on the internet.
It also became curriculum. In 2025, Lopez himself published a breakdown titled "$100 Million 'Here In My Garage' Ad Campaign Breakdown," walking through the hook, the Lambo-to-books contrast, the underdog middle section, objection handling and the call to action.
That teardown is still the template. Proof of lifestyle, pivot to humility, credentials-by-story, urgency, buy button. Every launch email you got this month borrowed something from it.
Lopez co-founded REV in 2019 — and the SEC's case is, at bottom, about what happened when that same persuasion machinery was pointed at securities instead of a $67 course.
Lopez, 48, who produces a podcast, "The Tai Lopez Show," hasn't addressed the company's collapse and the losses suffered by his investors, the Wall Street Journal reported. The day after the SEC filed suit, he posted on X: "Never doom."
REV's trouble had been visible since 2023, when secured creditors foreclosed on its assets, most of which went to a new holding company, Omni Retail Enterprises.
The court is waiting on a document. The FBI is not.
Sources
- Tai Lopez — Wikipedia
- SEC nears settlement with accused scammer Tai Lopez — InsuranceNewsNet
- SEC in 'active and detailed' settlement talks with accused scammer Tai Lopez — InsuranceNewsNet
- Tai Lopez SEC Lawsuit: REV's Alleged $112M Ponzi Scheme — FedLaws
- Buyers of Radio Shack, Pier 1 Imports and other brands accused of running $112 million Ponzi scheme — CBS News
- Investors fall victim to alleged $112M retail Ponzi scheme: Trial Balance — CFO.com
- SEC: RadioShack buyer REV ran Ponzi scheme with unprofitable brands — Retail Dive
- Retail Moguls Accused of $112 Million Ponzi Scheme Involving Iconic Brands — DBBNWA
- EXEC: Buyers of Modell's Sporting Goods Brand Accused of Running Ponzi Scheme — SGB Media
- Retail Ecommerce Ventures Accused of $112 Million Ponzi Scheme — InvestorClaims
- Here in My Garage Meme: Tai Lopez's Lamborghini Ad — Meme.com
- Here in My Garage — Know Your Meme
- Tai Lopez on X: $100 Million 'Here In My Garage' Ad Campaign Breakdown — X
- Securities and Exchange Commission v. Lopez, 1:25-cv-24356 — CourtListener
Editor’s note: The ad that taught a generation of course sellers how to sell is now the backstory to a federal fraud case that's days from a signature. Our readers were all raised on that playbook.
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