Playbook
A Student Paid Her $97 in 2017. She Was Still Working for That Sale in 2020.
Monica Froese retired four Pinterest courses partly because of two words on her own sales page. Here's the real cost of "lifetime access."
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TikTok Built an AI That Works Your DMs. Qualifying the Lead Was Supposed to Be Your Job.
TikTok's new Agentic Leads agent holds the qualifying conversation that course sellers have run by hand for years — and no one has said what it costs.
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Instagram Just Opened a 90-Minute Video Door. Nobody Gets Paid to Walk Through It.
Instagram's new long-form format has no revenue share, which means the only person who can monetize it is the one selling their own offer.
Playbook
Six Readers Out of 1,000 Will Pay You. That's the Median — and It Doesn't Kill the Business.
beehiiv published the arithmetic most course creators only guess at: 0.62% conversion, $100 a year, and a subscriber who sticks around six to twenty months.
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YouTube Doubles the Bar on February 1. If You Sell a Course, the Number That Actually Matters Never Moved.
New channels will need 8,000 watch hours to enter the Partner Program. The tier knowledge businesses actually use still sits at 500 subscribers.
Playbook
Same Course, Same Price, 2.6x the Payout. It Depends Entirely on Who Sent the Buyer.
Udemy pays instructors 97% when the student arrives through their link and 37% when the marketplace sends one. That gap is the whole business.
Playbook
"Business Coaching" Is Now a Flagged Category. Your Payment Processor Just Got the Memo.
An FTC order against processor Nuvei defines coaching programs and auto-renewing subscriptions as higher-risk merchants — and spells out exactly how they get screened.
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On October 28, Meta Puts a Shopping Screen Between Your Ad and Your Sales Page. It Switches Itself On.
Meta is flipping product browsing on by default for ads already running. The opt-out window closes in eleven days, and nobody was asked to agree.
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On October 30, Meta's AI Can Write Your Ad. You're the One Legally Responsible for What It Says.
Meta's updated ad terms take effect in 16 days, and course sellers running Q4 traffic are accepting them simply by not stopping.
Playbook
The Median Course Sells for $110. If You Teach Coaching, It's $531.
Ruzuku ran 72,162 paid price options through its database. The platform median is modest — and it shatters the moment you sort by niche.
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Somebody Else Can Now Pay for Your Paid Subscribers. Substack Just Turned That Into a Product.
Three new sponsorship formats let brands buy reader access instead of ad space, creating a revenue line that sits between membership and sponsorship.
Playbook
A $10 Sale Costs 57 Cents on One Platform and $2.09 on Another. Same Product.
A fee comparison published this week priced the same $10 digital product across 13 platform plans. The gap is almost entirely a fixed charge nobody reads.
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He Paid 303 Clippers $1.4 Million in Five Weeks. YouTube Just Repriced What He Was Buying.
A streamer industrialised paid distribution at $40 per 100,000 views. On October 1, YouTube told clip channels they will likely see less reach.
Playbook
Teachable's Cheapest Plan Takes 7.5% of Every Sale. We Did the Math on Where That Stops Being Cheap.
The break-even against Thinkific's Basic plan arrives at roughly 16 to 22 sales of a $110 course — not per month, per year.
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America Ranks First in AI Readiness and 27th in Actually Using It. Coursera Just Sized Your Market.
Coursera's new index says the US leads the world on AI infrastructure and sits 27th on learner proficiency — and the gap is a course catalog waiting to be built.
Playbook
The 30 Cents Is the Problem. Your $10 Tier Keeps Less Than Your $25 One.
Everyone compares membership platforms on the percentage. The flat fee riding underneath it is what quietly punishes cheap monthly tiers.
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YouTube Just Started Labelling Sponsored Videos Without Asking. And the Label Covers the Whole Video.
A rewritten YouTube policy lets automated systems stamp a disclosure label on undeclared brand deals — and one clause drags entire videos into scope.
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31.7% of Course Creators Say the Course Isn't the Product. It's the Bait.
A survey of 1,128 creators found nearly a third use courses to generate leads — and almost everyone else is pricing the wrong object.
Playbook
The FTC Tells Coaching Buyers to Demand One Specific Page. Could You Produce Yours?
Federal consumer guidance tells buyers to ask for a one-page disclosure and an earnings claim statement before paying. Most sellers have never made one.
Playbook
Chegg Paid $7.5 Million Because Cancelling Was Too Hard. Now Go Look at Your Own Cancel Page.
An ed-tech company just wrote a seven-figure cheque over checkout friction. Most creator memberships are built exactly the same way.
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Almost Nobody Runs a Webinar in July. 43% of Them Land Between Now and November.
A new analysis of 2,000+ webinars found the calendar is wildly lopsided — and the ten weeks you just entered are the most crowded of the year.
Playbook
The Median Online Course Costs $110. The Average Costs $416. Guess Which Number Your Pricing Coach Quotes.
New platform data from 72,162 paid price options shows a handful of high-ticket programs dragging the industry's favorite benchmark nearly four times too high.
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OpenAI Just Shipped an Ad Where the Click Doesn't Land on Your Sales Page
A leaked ChatGPT format became an official product in 48 hours. The qualifying conversation now happens on OpenAI's surface, not yours.
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Your YouTube Views Just Jumped 30%. Nobody Is Actually Watching You More.
YouTube quietly changed what a view is on August 24. New data across 75,000 videos shows only 6 in 10 of those views are real attention.
Playbook
The Dream Is One Course, Sold Forever. On One Platform, the Median Creator Has Eight.
Ruzuku opened its production database on 32,000 courses. The number that should worry you isn't traffic — it's how few things your buyers can buy.
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Walmart Put Checkout Inside ChatGPT. It Converted Three Times Worse Than Sending People to Its Own Site.
The retailer ran the experiment everyone told creators to run. The numbers killed it — and pointed to where your buy button should actually live.
Playbook
Every Big Course Platform Raised Prices This Year. Here's What They Now Take From Every Sale You Make.
Kajabi went up in January, Thinkific in August, and Teachable's cheapest plan still skims 7.5% off the top. We ran the math at $3K, $10K and $30K a month.