Hormozi's Skool Games Link Now Redirects to a Signup Form. The Games Never Stopped.

Type skool.com/games into a browser and you don't get a leaderboard. You get a signup page.

That's what one reviewer found in a July 2026 check, concluding that "the competition era looks paused even as his promotion continues." It's an easy conclusion to reach. It's also wrong.

The Skool Games are still running. They just moved house.

The live home is theskoolgames.com, which still pitches exactly what it always pitched: "The Skool Games by Alex Hormozi" — compete to grow your MRR the most in 90 days and win an all-expenses-paid trip to Skool HQ to meet Hormozi. Community owners posted Q1 2026 winners inside the platform once the quarter closed. A Skool feature roundup in June 2026 casually noted that category changes were coming after the Q2 Skool Games end. The format itself changed: the Games shifted from monthly challenges to quarterly 90-day cycles for 2026.

So the dead link isn't a dead program. It's a redirect that points at the thing the Games were always built to feed.

What the endorsement actually is

Strip the hype and the confirmed record is short.

Skool was founded in 2019 by Sam Ovens, CEO, and Daniel Kang, CTO. Hormozi came in as an outside investor via Acquisition.com, announced January 10, 2024. He bought an undisclosed stake and called it the largest investment of his life.

Then it gets thin. That January 2024 announcement named no dollar figure, no equity stake and no valuation. The only number in it was a claim that host payouts were growing 62% per month. The only publicly confirmed outside money in the company is still Hormozi's stake.

The famous numbers everyone repeats aren't numbers at all. The widely circulated $1 billion valuation and $100 million Andreessen Horowitz round are not confirmed by any primary source, and Skool does not appear in a16z's public portfolio.

This is a private company with about 30 employees in Los Angeles and a founder who has said early Skool burned over $700,000 a month on development while the product found its shape.

The Games were never a contest. They were distribution.

Here's the part worth understanding if you sell anything to a community.

Hormozi became Skool's public face, and The Skool Games launched under his name in 2024 as a growth competition for community owners. One profile of Ovens describes it plainly as the product feature that functions most like a viral growth mechanism: communities compete against each other to add the most net new paid members.

Read that again. The scoring metric is new paying members. Every entrant spends 90 days running paid acquisition, posting content and closing signups — for their own community, on Skool's infrastructure, at Skool's take rate.

The prizes are real and the reporting on them is messy. One write-up puts the top prize at $50,000, sponsored by Hormozi. Another says recent first-place winners took home $30,000-plus, with combined top-winner earnings in a single round exceeding $66,000. Skool has not published an official prize table that reconciles those figures, which is why third-party guides also disagree on whether the Games run monthly or quarterly.

The flywheel works. One community, AI Automation Society Plus, announced it had won Q4 and closed out 2025 winning all four quarters of the year. The biggest community on the platform held 427,011 free members as of July 2026.

The 90-day trial that lasted nine days

The other artifact of the Hormozi era is a promotion almost nobody got.

During the August 16, 2025 launch of $100M Money Models, viewers of the livestream were told about a 90-day Skool trial. By one account, that 90-day free trial lasted about nine days, the only promotion of its kind in the platform's history. The same reviewer notes the 90-day promo closed in August 2025 and has not returned.

What sits at skool.com/hormozi today is far more ordinary: a 14-day free trial at $9/month.

The $9 door, and what it really costs

The price story is the one that should matter most to anyone reading this with a course to sell.

Skool pricing used to be one line: $99/month, the same flat rate since 2019. Then on July 8, 2025, Skool added a $9/month Hobby plan. Before that date, every community paid $99 and there was no cheaper door. Two of the old reasons to upgrade — the custom URL and the affiliate program — now ship with Hobby, leaving the transaction fee to do all the work.

That fee is the whole game. Hobby costs $9 plus 10% of what you collect. Pro costs $99 plus 2.9% at typical ticket sizes. Set them equal and they meet at about $1,268 per month of community revenue.

Cross that line and the cheap plan quietly becomes the expensive one. A community collecting $10,000 a month keeps roughly $559 more each month on Pro.

And for course creators specifically, the trade is still austere: no certificates, no assignments, no quizzes, no drip content.

What we actually know

The endorsement delivered distribution. Skool says it hosts well over 100,000 active communities as of mid-2026. The competition that fueled that growth is alive, quarterly, and now lives on its own domain.

What it hasn't delivered is a single disclosed number. No stake size. No valuation. No official prize ledger. Two years of the loudest software endorsement in the creator economy, and the most reliable figure in the whole story is the $9 on the checkout page.